Conversion Optimization Origin? Conversion Optimization was created out of the need to increase the conversion rate of a websites traffic. Because of all the online competition the websites with the better conversion optimization campaign will ultimately create more sales per customer/accomplish call to actions.
Why CO? Conversion Optimization done correctly will help increase the scale and effectiveness of a online campaign.
How CO Works? Conversion Optimization is the process of increasing a websites leads/sales without spending more money on attracting more customers. Conversion Optimization works with your current traffic to create lower bounce rates and higher rates of conversion on call to actions.
Two Schools of Conversion Optimization
1. Focused on testing different campaigns to discover the best campaigns that convert the highest for a website, while the website is live.
2. The second school of thought focus a lot on the pre testing of an audience. In this Conversion Optimization campaign, a lot of time is spent understanding the target audience and creating a message that will appeal to that audience before the program is made public.
A combination of both of these practices should be used in order to create the best conversion campaign for your website. First create a target audience, and study that audience and find a message or theme that fit’s the audiences personality. Second have a variety of campaigns created for that audience that you can test after the new campaign is made public. Continuously track your bounce rates, and test different campaigns. Your conversion optimization program should never be halted. It should always be adapting to your audiences needs. Customers are not fixed variables. They change with all the factors that happen in the world. Therefore you should always be changing to meet their needs and continue to be attractive to them.
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